American-made rods, flies, and jigs since 1936.
Shop by species or shop the originals.



Signature Gapen tackle

Gapen Ugly Bug jig

Ugly Bug

Stand-up anti-snag jig that sheds hang-ups.

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Gapen Bait-Walker

Bait-Walker

Keeps bait in the strike zone along the bottom.

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Wilderness spinning rod

Wilderness Rod

Light, sensitive jigging rods for all-day fishing.

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Original Muddler fly

Original Muddler

Invented by Don Gapen in 1936. Still the standard.

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Jig-A-Fly fly dressing on jig head

Jig-A-Fly

Get the benefits of a fly on a spinning reel.

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TTS Combo Kit

TTS Combo Kit

Finesse baits plus hooks to rig them, in one compact box.

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Shop by how you fish

Rods

Sensitive Wilderness rods built to feel the bite.

Ugly Bug / Jigs

Stand-up anti-snag jigs for rock, wood, and rip-rap.

Floats

Slip floats and bobbers that show more bites.

Fly kits / TTS

Hand-tied flies, kits, and TTS soft baits.

Gapen Premium Rod and Reel Combo

Deal of the week

Gapen Premium Rod & Reel Combo

Special $109.95 (was $165.95). Medium-heavy rod, matching reel, embroidered bag, and free lure — one real deal, not a clearance dump.

Shop the deal
Since 1936. We invented the Muddler. Still made in the USA.

Family tackle from Don Gapen’s original fly to today’s Ugly Bug and Bait-Walker.

Flies and jigs made in the USA, rods assembled in the USA, since 1936. Shop by species or shop the originals.

About Gapen Shop Muddler flies

How-to / Learn

River smallmouth

Drift and hop an Ugly Bug through rock and current for Iowa and Midwest smallmouth.

Ugly Bug tips →

Crappie floats

Suspend bait under a Gapen slip float so you see every light bite.

Shop floats →

Steelhead & Muddler

The 1936 Original Muddler still earns a spot in the steelhead box.

Shop the Muddler →

New colors and river reports

No spam — just tackle drops and fishing notes from Gapen.

Lifetime rod warranty
Wilderness rods built to last
USA assembly
Rods assembled in the USA
Talk to an angler
1.877.623.2099
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Shop with confidence



Gapen Wilderness spinning rod Wilderness Rod - Spinning
Starting At $75.00

(30)
Gapen Crappie Bait jig with soft plastic tail Crappie Bait
: $1.39
Price: $1.39
Sale Price: $1.25
Save $0.14!
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(3)
Gapen General Trout Fly Kit fishing fly General Trout Fly Kit
: $26.99
Price: $19.95
Save $7.04!
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Original Gapen Ugly Bug stand-up jig Gapen Ugly Bug Jig | Anti-Snag Stand-Up | 1/32-5/8 oz
Starting At $2.60
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(60)
Tail Dancer 1/32 oz – Gapen Tackle Tail Dancer 1/32 oz
: $1.39
Price: $1.39
Sale Price: $1.25
Save $0.14!
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(2)
Gapen Crappie Monkey fishing lure Crappie Monkey
: $1.39
Price: $1.39
Sale Price: $1.25
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(5)



Today's Super Deal!

Gapen-Premium-Rod-Reel-Combo

more info
: $165.95
Price: $129.95
Gapen Wilderness 6 ft 6 in Medium Heavy spinning rod with Wild River 2 reel combo

A Gapen Wilderness 6'6" Medium Heavy spinning rod (10-16 lb line, 1/2 to 1 1/2 oz lures) paired with a Wild River 2 spinning reel, plus an embroidered rod bag and a free lure. A good fit for heavier jigs and bigger fish.


Top Sellers

Crappie & Other Panfish Book - by Dan Gapen Sr.
Price: $12.95
Gapen Bait-Walker
Starting At $2.00
Gapen Walleye Float
Price: $3.75
Gapen Mr. Waxy
Price: $1.25
Gapen Panfish Float
Price: $3.50


New Products

Spin-Bee BT
Starting At $3.29
Wilderness-Life-As-I-Lived-It
Price: $34.95
Gapen Fishing Reel Wild River 1
Price: $49.95
Gapen's Muddler Minnow Jig
Starting At $3.25