Privacy Policy

Privacy Policy

Last updated: October 10, 2026

Gapen Tackle Company ("Gapen," "we," "us") respects your privacy. This policy explains what information we collect when you visit gapen.com or place an order, how we use it, and the choices you have.

Information We Collect

  • Order information: the items you buy, order history, and billing and shipping addresses.
  • Contact information: your name, email address, and phone number, plus anything you send us when you call, email, or fill out a form.
  • Payment information: payments are handled by our payment processors, Stripe and PayPal. We do not store full card numbers. The processors handle that information under their own security standards.
  • Device and analytics data: information such as your browser type, device, IP address, pages viewed, and how you arrived at our site, collected through cookies and similar tools.

How We Use Your Information

  • To process, ship, and keep you updated on your orders.
  • To answer questions and handle returns and warranty claims.
  • To send marketing email if you've signed up, which you can stop anytime.
  • To understand how our site is used so we can improve it.
  • To help prevent fraud and keep our site secure.
  • To meet legal and accounting requirements.

How We Share Information

We do not sell your personal information. We share it only with companies that help us run our business, such as:

  • Payment processors (Stripe and PayPal) to process payments.
  • Shipping carriers to deliver your orders.
  • Volusion, the platform that hosts our online store.
  • Analytics providers such as Google Analytics to help us understand site traffic.

We may also share information if required by law or to protect our rights, our customers, or others.

Cookies and Analytics

Cookies are small files stored by your browser. We use them to keep items in your shopping cart, make the site work properly, and measure how the site is used. We use Google Analytics 4 and Google Tag Manager for analytics.

Your options:

  • You can block or delete cookies in your browser settings. Some parts of the site, such as the shopping cart, may not work without them.
  • You can opt out of Google Analytics with the Google Analytics opt-out browser add-on.

Email Marketing

If you sign up for our emails, we'll send news and deals now and then. Every marketing email includes an unsubscribe link, and you can opt out anytime. You can also contact us and we'll take you off the list. We'll still send emails about orders you place.

Data Security

We use reasonable safeguards to protect your information, and payments are handled by established payment processors. No website or method of transmission is 100% secure, but we take care with the information you trust us with.

Data Retention

We keep order and customer records as long as needed to fill orders, honor returns and warranties, and meet tax, accounting, and legal requirements. When information is no longer needed, we delete it or make it anonymous.

Children

Our site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we'll delete it.

Your Choices and Rights

Depending on where you live, you may have rights under state law to access, correct, or delete the personal information we hold about you. Wherever you live, you can ask us to:

  • Tell you what personal information we have about you.
  • Correct information that is wrong.
  • Delete your information, unless we need to keep it for orders, warranties, or legal reasons.
  • Stop sending you marketing email.

To make a request, email [email protected] or call 1.877.623.2099. We may need to confirm your identity before acting on a request.

Links to Other Sites

Our site may link to other websites. We aren't responsible for their content or privacy practices, so please review their policies.

Changes to This Policy

We may update this policy from time to time. When we do, we'll change the "Last updated" date at the top of this page.

Contact Us

Gapen Tackle Company
301 4th St.
State Center, IA 50247
Phone: 1.877.623.2099
Email: [email protected]